Website Case Study - Sazio Restaurant
Sazio is a chain of five vibrant and stylish Italian restaurants located in towns in Hertfordshire and Greater London.
Website Design
We were approached by Sazio to redesign their website with the aim of giving the site a brand new look which had the feel of the 'M&S' food adverts. The site had to be easy to navigate so users of the site could easily find key information and menus for each of Sazio's five restaurants. Sazio also required the ability to easily manage the display of their menus and promotions throughout the year.
We provided a website which featured a large flash header which slowly cycled through a selection of photos of their wonderful food enticing the vistors of the site to dine ate the restaurant.
The site featured a content management system (CMS) to allow Sazio to update their menus and allow seasonal offers (e.g. Valentines Day, Christmas, etc...) to be promoted from the sites homepage.
Internet Marketing
After the website was complete we started an SEO Campaign to improve the internet marketing of the Sazio website.
The SEO Campaign was designed to specifically improve the rankings for Sazio's website on Google.co.uk for keyphrases such as 'Italian restaurant in Harrow'.
Internet marketing was a success, Sazio's website reached the number 1 position for several targeted keyphrases, ranked on the first page of Google for the keyphrase 'Italian Restaurant' and also appeared in the local listings on Google.
